It attaches to your machine like a camera strap, but since laptops don’t have built-in connection points, the Laptop Strap relies on an adhesive flap that wraps around your computer’s hinge so it can still be opened and used with the flap attached.

Great for getting through airport security points and handy for students going to and from classes or business people going to and from meetings inside a building.

Like a camera strap, The Laptop Strap is positioned to disrupt consumer electronics categories like laptop cases, sleeves, and bags, just as Pop Sockets changed how consumers manage their phones.

To outside observers, The Laptop Strap will look like some gravity-defying witchcraft but it’s actually the result of solid design principles and first rate materials.